Instagram Shopping Is Coming to 8 More Countries

The feature launched in the U.S. last March

Instagram Shopping enables brands to tag products within their organic posts Instagram

Exactly one year ago Wednesday, Instagram Shopping officially rolled out in the U.S., after being tested in late 2016.

The Facebook-owned photo- and video-sharing network announced Tuesday that Instagram Shopping is now available in eight more countries: Australia, Brazil, Canada, France, Germany, Italy, Spain and the U.K.

Instagram said when it announced the feature last year that it wanted Instagram Shopping to be “less transactional and more immersive,” adding, “The solution is not as simple as just adding a buy button.”

The feature enables brands to tag products within their organic posts, and tapping on those tagged products brings Instagram users to more information including product details, pricing and links to brands’ websites where they can complete their purchases.

Instagram said in a blog post Tuesday that more than 200 users visit one or more business profiles daily, adding, “Through features like product tags and a ‘shop’ tab on profiles, discovering and buying products on Instagram is now easier to do. For businesses, tagging a product is as simple as tagging a person in a post. And for shoppers, shopping posts’ tags get rid of the guesswork and allow for easy access to tagged products’ information.”

Lulus vice president of marketing Noelle Sadler said in the blog post that since her company launched Instagram Shopping, the feature “can be directly attributed” to more than 1,200 orders and over 100,000 sessions, and Savannah Boysen, marketing manager at Tyme, added that her brand’s traffic on Instagram has gone up 44 percent since implementing Instagram Shopping. David Cohen is editor of Adweek's Social Pro Daily.