Instagram Stories Is Finally Bigger Than Snapchat After Copying Many of Its Features

It now has 200 million daily active users

Instagram is rapidly gaining users compared to Snapchat. - Credit by Sources: Instagram
Headshot of Marty Swant

After months of relentlessly copying Snap Inc.’s features for its own version of vertical video, Instagram says it now has 200 million people using the Stories feature on a daily basis.

Today, the Facebook-owned platform announced the latest total, putting it ahead of Snapchat’s own official count of 158 million. (Snap Inc. reported the total earlier this year in its S-1 filing ahead of the company’s IPO.)

Instagram is growing at a more rapid pace than Snap as it took just a few months to reach 200 million from the 150 million million users reported in January. Snapchat added 50 million in total in 2016, but only 5 million of those users came in the fourth quarter of 2016.

Earlier this week, Instagram added yet another Snapchat-like feature to its platform by including disappearing photos and videos in direct messages, which now has 375 million people using it on a monthly basis—up from 300 million in November.

But it doesn’t end there. In a blog post today, Instagram also added several sticker features that were previously more synonymous with Snap—including custom geostickers for four more cities (Chicago, London, Madrid and Tokyo), a “selfie sticker” that lets users turn their photos into mini-selfies and also a way to pin stickers within videos.


@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
Publish date: April 13, 2017 https://dev.adweek.com/digital/instagram-stories-is-finally-bigger-than-snapchat-after-copying-many-of-its-features/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT