Instagram’s iOS Users Will Soon Be Able to Share Feed Content Across Multiple Accounts

The option can be accessed via the app’s composer screen

Simultaneous posting to multiple accounts is coming stockcam/iStock

Instagram confirmed that it is rolling out the ability to publish feed posts to multiple accounts simultaneously to all iOS users.

A spokesperson said, “We are rolling out this feature to provide a better experience for people who often post to multiple accounts.”

Josh Constine of TechCrunch reported that the feature works by enabling users to toggle on accounts they control within the application’s composer screen.

Instagram would not comment on whether the feature will be extended to Android or Stories. David Cohen is editor of Adweek's Social Pro Daily.