Instagram’s New Tools Allow Users to Report Others Considering Self-Harm

And partners with Seventeen for #PerfectlyMe campaign

Headshot of Sami Main

Instagram has developed tools to help people considering self-harm, and as part of the new initiative, Seventeen magazine and Instagram are welcoming everyone with open arms with a new hashtag.

"We listen to mental health experts when they tell us that outreach from a loved one can make a real difference for those who may be in distress," Instagram said in a release. "At the same time, we understand friends and family often want to offer support but don't know how best to reach out."

These tools, which can be used for a variety of mental health-related issues, such as eating disorders, suicidal thoughts and countless others, are available around the world. 

Instagram users can report posts they consider to exhibit dangerous behavior. The next time the user uses the app, resources will appear within Instagram, which the social platform designed with the help of over 40 organizations around the world.

In addition to the new tools, Seventeen, Instagram and Hearst Magazine Digital Media teamed up to create the #PerfectlyMe campaign. It encourages Instagram users to celebrate their bodies and continue to redefine body standards in our culture.

"The most amazing thing about social media," said Seventeen's editorial director, Michele Promaulayko, "is that it has the power to spread a message exponentially. And surprisingly, positive messages go farther, faster than negative ones."

"One of Seventeen's ongoing missions is to encourage girls to feel confident in the skin they're in," she said. "That's why we were so excited to team up with Instagram on #PerfectlyMe, an initiative that encourages girls to broadcast body love."

Influencers including Ashley Graham and Lauren Giraldo and current Seventeen cover girl, Ariel Winter, have joined in the hashtag. Non-celebrities (y'know, like, real people!) have contributed as well. The #PerfectlyMe initiative wants to collect these like-minded folks under one happy roof.

"Seventeen has an audience of young girls who are vulnerable to these negative messages, but who are banding together to support each other and shift the conversation," said Promaulayko. "These are girls who are starting body-positivity clubs at their schools and who follow celebs, such as Ashley Graham, who display body confidence."

"Body-bullying is not just a teen issue—it impacts everyone, guys included," she said. And even though Seventeen declared Oct. 17 to be Body Confidence Day, "It isn't just a one-day thing, it's a movement."

To join in the body confidence movement, use #PerfectlyMe and post yourself just as you are.

"Seventeen regularly features body-image role models, as we are passionate about empowering our readers and promoting self-acceptance," said Promaulayko.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
Publish date: October 21, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT