International iPad Launch Delayed Due to High US Demand

<img alt="ipad23.jpg" src="https://dev.adweek.com/galleycat/original/ipad23.jpg" width="196" height="240" align=left /

Apple announced today that it will delay the international launch of the iPad by one month, until the end of May, due to high demand in the initial US launch that has caused the company to run short of iPads. Apple will being taking pre-orders internationally on May 10.

Here's an excerpt from the official press release: “Faced with this surprisingly strong US demand, we have made the difficult decision to postpone the international launch of iPad by one month, until the end of May. We will announce international pricing and begin taking online pre-orders on Monday, May 10. We know that many international customers waiting to buy an iPad will be disappointed by this news, but we hope they will be pleased to learn the reason—the iPad is a runaway success in the US thus far.”

Sadly, folks outside the US will have to wait an extra month for Apple’s “magical” device, and those of us in the US will have to wait an extra month for their unboxing videos.



Publish date: April 14, 2010 https://dev.adweek.com/digital/international-ipad-launch-delayed-due-to-high-us-demand/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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