Free Basics Now Available Throughout India

The Free Basics services from are now available throughout India via the Reliance Communications network.

The Free Basics services from are now available throughout India via the Reliance Communications network.

Facebook co-founder and CEO Mark Zuckerberg made the announcement in a Facebook post, in which he shared the story of Maharashtra farmers Ganesh Nimbalkar and Bharati Nimbalkar:

Just look at the story of Ganesh Nimbalkar and his wife, Bharati, who support their family of four by farming a five acre plot their family has tended for generations in Maharashtra.

Ganesh struggled with traditional farming methods in a region plagued by droughts, but last year, he started using Free Basics–accessing services like AccuWeather, which helped him work better through the monsoon season, and Reuters Market Light, which helped him understand commodity prices and get a better deal for his crops.

By using Free Basics, Ganesh has doubled his crop yield, eradicated insect infestations and even invested in new crops and livestock.

Today, nearly 1 billion people are currently without Internet access in India. Now, with’s Free Basics available to everyone in India, many more people like Ganesh and Bharati will have access to the information and opportunity the Internet brings.

GaneshAndBharatiNimbalkar David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 24, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT