Introducing The Twit List – Sharing Tales Of Twitter ‘Nit Twits’

Just in time for the holidays, we have a new recurring feature to announce: the Twit List.

What kind of posts will populate the Twit List? Twitter nitwits, naturally. Businesses and individuals that not only don’t ‘get’ Twitter, they do things so monumentally nit witty (nit twitty) that they make you wonder how they manage to dress themselves in the morning.

We have a few examples to illustrate this point.

Calling people “Nit Twits” may seem a little mean, but it’s really an opportunity to learn from others’ Twitteriffic transgressions, lest we repeat them. Here are some things Nit Twits do (and you should not):

Build up a robust social media support system for clients and then shut it down. Charter, the “4th largest cable operator in the U.S.” announced that it decided to turn off all social media support for clients and didn’t really say why. Interesting choice for a company whose tagline is “you matter to Charter.” (You just don’t matter that much, it seems.)

Provide real-time traffic news for motorists via Twitter. The Illinois Tollway now offers real-time tweets, intended to alert motorists to the “type of incident, the location by nearest crossroad and milepost and the subsequent impact on traffic, such as lane closures” but they DON’T expect drivers to sneak a peek at this info while they’re driving. They’ll only use it when they’re stopped. Definitely.

Latch on to a mass shooting to sell dresses@CelebBoutique sent out the following tacky beyond belief tweet when the #Aurora hashtag was trending (Aurora being the town in Colorado where a mass shooting killing 12 people took place): @celebboutique#Aurora is trending clearly about our Kim K inspired #Aurora dress   ” The winky face makes it just thatmuchmore offensive, doesn’t it?

Call someone’s boss when they tweet a complaint about your service. Dan Grech was ticked that he hadn’t received a subscription his coworker gifted him and tried to resolve it via email. When that didn’t work, he tweeted about the company’s service. And the company’s head of operations then contacted Grech’s boss about it. Wow. (Said ‘head of operations’ has since apologized for this reaction. Mostly.)

Those four examples should give you enough info so you know what to expect – and what we’re looking for. So if you see tweets worthy of Twit List inclusion, please send a tip!

(Jester image from Shutterstock)

@MaryCLong Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.
Publish date: December 21, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT