Developers of iOS applications can now allow users to view videos from Twitter without leaving their apps.
Ward added that Twitter is also introducing an application-programming interface enabling developers to control playback and volume programmatically and giving them the options to activate muted video when users scroll and to loop clips.
He wrote, “Video on Twitter is huge part of communicating what’s happening. Combined with photography and text, tweets tell rich, engaging stories that capture the highs and lows of events, breaking news and the human experience. Today we’re updating Twitter Kit for iOS to play these videos inline, to better nestle into your apps, complementing the stories you tell immersively, rather than pulling users’ attention away from the narrative.”