A Second Go-Round at Sunset Magazine

Irene Edwards is relocating from New York to the Bay Area.

Once upon a time (2004-2008), Irene Edwards (pictured) was the executive editor of Sunset magazine. This fall, she is returning to the monthly publication as editor in chief.

In real time, we’re talking about a gap of seven years. In print publication terms though, it will feel more like eons. From today’s announcement:

Edwards takes the reins from Peggy Northrop, who is leaving the company to devote her time to digital projects, including the e-publishing startup she co-founded in 2012, Shebooks. Under Northrop, Sunset increased its mobile audience by 115%, launched a variety of new digital products and significantly expanded its books division. In 2014 the brand received a National Magazine Award for General Excellence, the industry’s highest honor.

“We are delighted to bring Irene home to Sunset,” said Time Inc. chief content officer Norm Pearlstine. “She is the archetype of the modern brand leader: editorially savvy, digital first, adept at branded content and curious about every facet of how we live our lives today, from how we eat and travel to how we make our homes—as well as the politics of those decisions. She will be a dynamic leader for Sunset as it moves into its new home in Oakland.”

Edwards was most recently the executive editor of Lonny. She has also previously overseen the special projects department at Time Inc. sister publication Travel + Leisure, after having begun her career at Condé Nast Traveler. She will be relocating from New York to the Bay area with her husband and their two children.
[Photo via: LinkedIn]

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: September 22, 2015 https://dev.adweek.com/digital/irene-edwards-peggy-northrop-sunset-magazine/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT