Is a Smartphone Web Browser a Good eBook Reader? Re: Google Editions Launching This Summer

One of the big app holes for Android is the lack of a branded ebook reader associated with a content source. In other words, Android smartphone users are not served by Amazon, Barnes & Noble (ignoring the fact that the Nook device is an Android device), or Apple (of course).

Yesterday, however, the Wall Street Journal broke the story that:

Google Readies Its E-Book Plan, Bringing in a New Sales Approach

This news was revealed by Google execs on a publishing industry discussion panel. The article goes on to say that Google Editions (as the service will be called) lets people purchase and download ebooks which can be read using an ordinary web browser. There are a number of questions left unanswered, however:

1. How will DRM (Digital Rights Management) be applied to a file that can be read in “any” web browser?
2. What will the typical ebook price be?
3. Is a generic web browser found on a PC, Mac, slate device, or smartphone really a good way to read an ebook? I don’t think so.

Publish date: May 5, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT