Is the CIA Taking Its Tweeting Too Far?

Live tweeting Katherine Heigl!

state of affairsWhen the CIA first joined Twitter, everyone chuckled a bit. But right away, the agency was determined to charm us. Since then, the feed has been a mixture of facts about CIA work and service, history and a joke here and there.

But now it looks like the CIA wants to add to its tweeting repertoire. It’s kind of live tweeting the NBC show State of Affairs. TMZ was in touch with the CIA spokesperson who said the show presented an opportunity “counter popular myths and misconceptions about the Agency …”

Is live tweeting a fictional NBC program (starring Katherine Heigl!) the best way to do that? Probably not.

Vanity Fair‘s Richard Lawson thinks it’s a ploy for attention; an organization shrouded in stiff protocol and secrecy trying to regain some of the pop culture cred it got when it first joined Twitter.

Without you realizing, the C.I.A. will have become just like everyone else on this godforsaken Internet of ours, and that’s when they’ll strike. When we least expect it, when it seems that we are surrounded only by friends. Because even though the C.I.A. might be Snapchatting you pictures of the snoring guy sitting next to them on a JetBlue flight to Long Beach, and even though the C.I.A. is writing a spec script for Broad City, and even though the C.I.A. has an improv-class-graduation show that you have to go to, the C.I.A. is not your friend. They were never your friend.

Haha. Merp.

If the CIA seriously wanted to shake off a few myths, they would start taking questions Reddit AMA style. Or host an event and let people see and touch and learn. As much as Twitter brings famous things and people closer — Make me the second person you follow Kanye! — it does a good job at also keeping people at arm’s length. Users only divulge as much as they want when they want.

So while it’s kind of fun, the CIA tweeting actually does little to illuminate us further on what it’s like to actually be a member of this very exclusive club. But if they really have something they’d like to tell us, we’re all ears.



Publish date: December 3, 2014 https://dev.adweek.com/digital/is-the-cia-taking-its-tweeting-too-far/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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