It Takes a Village to Cover 2010 World Cup FIFA South Africa for Terra

Hispanic-targeted digital-media company Terra will hit terra firma in Cape Town in time for 2010 World Cup FIFA South Africa, which is set to begin June 11, covering the soccer tournament from a state-of-the-art studio in on-site hub Terra Village, which will also be the site of daily activities including viewing parties for advertisers and clients.

Terra will also debut an English-language show from the World Cup, hosted by Keyvan Antonio Heydari and featuring highlights, recaps, and interviews. The English-language show joins the company’s already-existing Spanish- and Portuguese-language offerings. Heydari has covered the past six World Cups for media including The New York Times, The Washington Post, and NPR.

Other soccer fare from Terra will include regular updates from more than 15 editors accredited by FIFA; weekly video countdowns to the matches, featuring interviews, recaps, and predictions; a newsletter; and a fantasy game.

Terra USA vice president of programming Angel Sepulveda said:

Hispanics are known for their passion for soccer, and each year, we strive to bring them one step closer to the action, on and off the field. With all-original programming, up-to-the-minute news and behind-the-scenes footage, the Terra Village brings the excitement directly to the fans. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 24, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT