J.R. Smith’s Game-One Goof-Up Was the Most-Talked-About NBA Finals Moment on Twitter

Kevin Durant led the Warriors in mentions, while LeBron James led the Cavaliers

Oracle Arena, home of the NBA Champion Golden State Warriors wellesenterprises/iStock

Cleveland Cavaliers shooting guard J.R. Smith’s gaffe at the end of game one of the National Basketball Association Finals generated the most conversation on Twitter during the series, which was swept in four games by the Golden State Warriors.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.