Jake Tapper’s State of the Union Debut: A Tale of 2 Timeslots

A rerun that beat the original.

SOTU-Jake-TapperPerhaps the Jake Tapper State of the Union crowd just doesn’t do mornings.

At its 9:00 a.m. ET original airtime last Sunday, Tapper’s debut as host of CNN’s State of the Union drew 381,000 total viewers, 62,000 of which were in the A25-54 demo, according to Nielsen. Compared to the same day last year, the show was down -11 percent in viewers and down -57 percent in the demo.

It appears the crowded field of Sunday morning news and public affairs shows is boxing out the early edition of SOTU. But it turns out the noon ET rerun of the show fared quite differently, almost doubling its A25-54 numbers to 120,000, while increasing overall viewership to 581,000. The only other CNN show to beat those numbers on Sunday was Anthony Bourdain‘s Parts Unknown, which aired in prime time.


Publish date: June 17, 2015 https://dev.adweek.com/digital/jake-tappers-state-of-the-union-debut-a-tale-of-two-timeslots/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT