The rumor that Jane Pratt is leaving Time Inc. and hoping to take XoJane and XoVain with her appears to be true.
According to WWD, Pratt is departing the company by the end of the month and Time Inc. has no future plans for XoJane. “We will not be adding new content to xoJane,” said a Time Inc. spokesperson. “We will be folding it into InStyle.com at the end of the year.”
Pratt is hoping to buy the sites back from Time Inc. (which only bought them one year ago) and shuffle them under a new company, like Bustle or Vice.