Jean Nouvel’s MoMA Tower Gets Shiny, Dissenters Launch TV Campaign

Just a couple of weeks back, we told you that Jean Nouvel‘s proposed MoMA-adjacent tower looked like it would get chopped down a few stories and was to be discussed and voted upon by New York’s City Planning Commission. That meeting went on this week and instead of cutting, Nouvel and MoMA representatives came with a similar-but-new design, adding reflective fins to the sides of its top. No vote by the Commission has been taken yet, but this television spot currently running in the New York area (along with an associated, very lo-fi site), is hoping to sway its members toward the negative:

Publish date: October 9, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT