Jennifer Stenger, who handles licensing and business development for mobile markets at The Associated Press, discussed AP’s entry into mobile applications during a panel titled Mobile Content Strategies: What Works? at the mediabistro.com Think Mobile conference at Comix in New York Wednesday morning.
On the various mobile platforms that need to be accommodated, she said:
We decided that we have to support every platform out there and support that platform with the best experience on that device, which unfortunately requires development on each platform, which is tough to sustain.
On the process of getting the AP’s mobile apps onto users’ devices, she said:
We forged very close relationships with device manufacturers and carriers. When we were featured, we saw huge increases in installs.
And on meshing global, national and local content, Stenger added:
We have about 1,100 or so local publishers, and it’s ZIP code-driven. We offer users the ability to toggle on and off with categories they care about. Some people just don’t know what they want to read, and they’d like somebody to organize it for them.