Jim Beam Is Giving Away 10,000 Uber Rides in Chicago Tonight for the World Series

Bourbon brand aligns with the Chicago Cubs

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If you happen to be a baseball fan in Chicago this weekend without a car, good news: Uber is paying for your ride.

The ride-sharing app will start covering 10,000 rides during the seventh inning of tonight's World Series game between the Chicago Cubs and Cleveland Indians. This weekend's game is also the third game of the Fall Classic and the Cubs' first World Series game in Wrigley Field since 1945.

Here's how it works: Uber uses a phone's location to determine if the user is in Chicago. Once folks open the app, a pop-up message on the screen will appear with a promo code that they can enter when booking a ride. Uber's promotion will cover up to $20 off a ride.

It's not the first time that brands have worked with Uber to offer free rides. Alcohol brands Ciroc vodka and Johnnie Walker have run similar campaigns in recent years that give consumers a safe ride home from events. And in March, Buffalo Wild Wings offered $10 free rides to restaurants during college basketball's March Madness and whiskey maker Johnnie Walker ran a similar campaign.

In a statement, Jim Beam's master distiller and brand ambassador said, "We take care of family and with a historic moment like this, we want to be sure that Chicago sports fans get home safely."

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.