Jimmy Wales To Keynote Social Ad Summit

We’ve been making quick changes to the Social Ad Summit agenda over the past 36 hours but I’m happy to announce a number of new speakers including Jimmy Wales, Founder of Wikipedia, who will provide the closing keynote. Since we’ve been shifting things around at the last minute, I’m providing one more discount code for today. If you are interested in attending the event, you can use the discount code “jimmywales” to get 40 percent off via the registration form.

We’ve also swapped out a few speakers at the last minute, so we’re included the updated agenda. We may add one or two speakers in the next 24 hours but this is essentially the final agenda! I hope to see you at next week’s event in New York City!

8:45am – 9:00am
The State of Social Advertising
Introduction by Nick O’Neill about the current social advertising/social marketing economy.

9:00am – 9:45am
“Mad Men” Of The Web
A conversation with some of the largest social web publishers about differentiating yourself in a sea of content. Are large publishers the new “Mad Men”? Is virtual currency the best monetization model or are new forms of social marketing programs the best way? What’s the difference in offerings between platform owners and platform developers?

  • Nick O’Neill, Founder, Social Times Inc. (Moderator)
  • Lisa Marino, VP of Sales, RockYou
  • Geoff Cook, CEO, MyYearbook
  • Mike Trigg, VP of Marketing, hi5
  • Martin Green, VP of Business, Meebo

9:45am – 9:55am
Social Times 25 Case Study
Ian Schafer, the CEO & Founder of Deep Focus will present the “Mad Men Yourself” campaign which was completed on behalf of AMC for this year’s season of Mad Men.

9:55am – 10:05am
Social Times 25 Case Study
Brendan McGeever, VP of Strategic Accounts at Context Optional, will speak about the Target “Bullseye Gives” program.

10:05am – 10:45am
Road Blocks: How Marketing Changes in an Open Conversation
Advertisers worst nightmare is when campaigns get off message. Nick O’Neill interviews a panel of brand managers and agencies to talk about how they overcame the difficulties in they’re social media campaigns.

  • Brian Morrissey, Digital Editor, Adweek
  • Sean Muzzy, NEO @ Ogilvy
  • Chris Cunningham, CEO & Founder, appssavvy
  • Thomas Boland, WWE
  • Victoria Ransom, CEO & Founder, WildfireApp

10:45am – 11:15am

11:15am – 12:05pm
Mobile Money, Mobile Problems
The social mobile space is booming with the rapid growth of the iPhone platform and competing platforms like Android. In this session we will be discussing the marketing opportunities in the mobile space, and how this compares to other locations like social networks and social applications.

  • Tom Limongello, Sr Director of Business Development, Crisp Wireless
  • John Trimble, Chief Sales Officer, Pandora
  • Justin Siegel, CEO, MocoSpace
  • Sam Yam, AdWhirl

12:05pm – 1:30pm

1:30pm – 1:40pm
Social Times 25 Case Study
Tim O’Shaughnessy, CEO & Co-Founder of LivingSocial, will speak about the marketing program they completed for TNT’s program “Saving Grace”.

1:40pm – 2:20pm
Playing For Real Money
Social games have been leading the charge on social platforms. Over 50 percent of the top applications on Facebook and other platforms are social games and so far games have proven to be the most lucrative applications. This panel will explore the challenges of monetizing games and what opportunities exist for brands within games.

  • Peter Kafka, MediaMemo, Moderator
  • Andrew Trader, VP of Business Development, Zynga
  • Sebastien De Halleux, COO & Co-Founder, Playfish
  • Josh Welber, Co-Founder & CTO, Large Animal Games
  • Charles Forman, Founder, OMGPOP

2:20pm – 2:30pm
Social Times 25 Case Study
Rahim Fazal, CEO & Founder of Involver, will discuss a portfolio of Facebook Page applications built for US Weekly among others.

Publish date: October 1, 2009 https://dev.adweek.com/digital/jimmy-wales-to-keynote-social-ad-summit/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT