Jumpstart New Year’s Eve with Reykjavik’s Lawless Fireworks Extravaganza

Say what you will about St. Barts–we think Iceland is the place to ring in the new year. According to local lore, tonight is the night that cows talk, seals take on human form, the dead rise from their graves, and elves move houses. Residents celebrate with family dinners, bonfires, and fireworks, lots of them. The pyrotechnics spectacular is made possible by the country’s lack of restrictions on fireworks, and the entire population of Reykjavik–approximately 200,000 people–gets into the act. This year, those of us in less permissive nations can watch the massive fireworks display online: click here to watch the live broadcast at 7:00 p.m. Eastern / 4:00 p.m. Pacific.

Continue the explosive Icelandic fun with a New Year’s Eve screening of Bjӧrk‘s new music video, “Mutual Core” (below), commissioned by the Museum of Contemporary Art Los Angeles. “[MOCA director] Jeffrey Deitch contacted me a while ago, and he suggested that we collaborate on this, and it sounded like a good idea,” said the Reykjavik native in a recent interview with Paper magazine. “Because I’m an old punk, I’ve never done commercials or sponsoring or anything like this–I’ve been really strict with it–but with this, [Jeffrey] seemed to be helping us to make a music video. That sort of makes sense to me. It doesn’t feel like sponsoring.”

Publish date: December 31, 2012 https://dev.adweek.com/digital/jumpstart-new-years-eve-with-reykjaviks-lawless-fireworks-extravaganza/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT