What’s Ahead for Marketers and Influencers in 2018?

Opinion: Brands must keep a keen eye out for trends and be ready to shift their strategies

Influencer marketing has maintained its value through the existing influencer-follower relationship Ildo Frazao/iStock

A new year always brings about much speculation in the world of marketing. Recent years have seen a seemingly endless stream of new technologies, platforms and tactics that marketers and brands can leverage to stay ahead of the curve.

Justin Kline is co-founder of Markerly.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}