Kargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set Themselves Apart

The CEO has some advice for those in the digital media industry

- Credit by Video: John Tejada; Editor: Nick Gardner
Headshot of Sara Jerde

With the backdrop of Palm Springs, Adweek recently caught up with brand, marketing and media leaders at Brandweek to chat about why we can expect to see those industries evolve and change over the next few years.

We chatted with Harry Kargman, CEO of Kargo about how publishers can set themselves apart in the changing landscape.

“For digital publishers to win, not only do they need to get audience, but they need to actually come up with a story as to why they should get a carve out where brands should actually say ‘I want to run there,’” Kargman said.

Watch his full remarks on this topic above.

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@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.