Pace Yourself: How to Scale Campaigns in the Programmatic Era

Opinion: Purpose-built pacing technology can be a game-changing component

Social teams have taken to building their own workarounds for monitoring spend and KPIs from2015/iStock

For runners, pacing is essential to distributing energy throughout a race in order to achieve the best result. If you go out too quickly, you’ll suffer in the late stages, while if you go out too slowly, you won’t be able to make up the lost ground.