Keep Blogging. Lawyers Are Reading

In just 18 months’ time, older generations of in-house lawyers have stepped up their social media use, largely on LinkedIn and law firm blogs, according to a new survey by communications firm Greentarget, consulting firm Zeughauser Group, and InsideCounsel magazine.

The 2012 In-House Counsel New Media Engagement Survey finds that lawyers in their 40s, 50s, and 60s are using social media in far greater numbers than they were in 2010.

Among the findings, more than 50 percent of in-house counsel reported using LinkedIn during the past week, many within one day.

Lawyers look to law firm blogs as a means of hiring, too, the survey found. The survey shows that 84 percent of respondents think blogs are credible, and more than half think a prominent blog will influence clients to hire that firm.

General counsel say they read firm-branded or law firm attorney-authored blogs slightly more often than they read blogs written by professional journalists.

Overall, the results show social media is here to stay, says lawyer Adrian Dayton. For more on this study, click here.