Kelli Anderson Creates Dancetastic Logo, Poster for Girl Walk // All Day Video Project

Tiny Dancers Kelli Anderson’s die-cut posters for Girl Walk // All Day, an album-length dance music video. (Photos courtesy Kelli Anderson)

Conveying the pleasures of idiosyncratic dancing in a static logo or poster is no warped waltz in the park, but Kelli Anderson was up to the task. The Brooklyn-based artist and designer created this jazzy logo (at right) and die-cut poster (above) for Girl Walk // All Day, Jacob Krupnick‘s Kickstarter-fueled dance music video set to All Day, the new album by mash-up musician Gregg “Girl Talk” Gillis. The exuberant trailer for the video (below), featuring freelance dancer Anne Marsen, became a web sensation earlier this year and helped Krupnick to raise nearly $25,000 to fund the project (more than five times his original Kickstarter goal). The 71-minute epic will be screened in public spaces, and at festivals, concerts, parties, and beyond, beginning in mid-October.

“The trailer’s surreal energy floored me,” Anderson tells us. “There is something that is so simultaneously disruptive and joyous about Anne’s movements—and the way she creatively uses stairs, benches, lampposts, the ebb and flow of the crowd, as her dance partners.” Asked by Krupnick to whip up some graphics for Girl Walk // All Day, Anderson seized upon Marsen’s “oversized, bizarre jacket” as a mascot. She was after something similarly offbeat for the video poster. “There was no doubt in my mind that the most compelling visual from the trailer were these odd bodily contortions that Anne made through dance—silhouettes we are not accustomed to seeing in public space,” says Anderson, who got to thinking about the work of Robert Longo. “I wanted to use body shapes, but black silhouettes just looked silly. So I decided to make cut-out shapes instead.”

Using footage of Marsen, she traced screengrabs of “Anne shapes,” created vector silhouettes, and mutilated pristine, Helvetica-lettered posters with her Craft Robo cutting machine. The punchouts are scattered across the surface of each poster and only visible at close range. “Even though the poster will be against a wall, I like the idea that the dancer-shapes are windows,” Anderson adds. “It reminds me of that feeling I got when I first watched the trailer—through dance, I was seeing the city anew.”

Publish date: September 29, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT