INFOGRAPHIC: How Retailers Fared On Facebook For Black Friday, Cyber Monday

Cyber Monday lived up to its billing, as Kenshoo, a Facebook Preferred Marketing Developer, found that the day accounted for 29 percent of total revenue during the five-day peak holiday shopping period starting with Thanksgiving.

Cyber Monday lived up to its billing, as Kenshoo, a Facebook Preferred Marketing Developer, found that the day accounted for 29 percent of total revenue during the five-day peak holiday shopping period starting with Thanksgiving.

Kenshoo also found that:

  • Retailers generated 13 times more revenue on Black Friday than they did on Nov. 1, and that figure rose to 15 times for Cyber Monday.
  • Return on ad spend when compared with the average between Nov. 1 and 27 was 93 percent higher on Black Friday and 80 percent higher on Cyber Monday.

Cyber Monday image courtesy of Shutterstock.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 17, 2013 https://dev.adweek.com/digital/kenshoo-infographic-black-friday-cyber-monday/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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