Kick-Ass Movie Instantly Turns Users Into Superhero With Facebook Connect

The marketing team for the soon to be released Kick-Ass movie has leveraged Facebook Connect to turn your Facebook photos into superhero photos based on characters within the film. You first choose props, camera angles, your name and your photo, and then you go to work placing, editing and rotating the props to make your character. Once complete, you can share it on Facebook and also enter a contest to be featured in an upcoming comic book.
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Publish date: April 12, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT