Kobe-Messi Selfie Battle Explodes on YouTube

Turkish Airways scores viral surprise

Kobe Bryant made his long-awaited return to the court on Sunday, following a season-ending Achilles injury last season. And prior to that, the NBA legend made a triumphant return to marketing with a surprising pair of partners: soccer star Lionel Messi and Turkish Airways.

Bryant and Messi have worked together before. But last week's clip, featuring a battle between the sports giants as they tried to produce the most epic of selfies, has generated over 70 million YouTube views, easily landing it atop the VideoWatch/VidIQ brand video rankings. That easily topped an otherwise popular long spot from Amazon touting its dream of a drone-filled-sky.

Check out the full ranking here:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.