Kobo: The Movie

“Lessons Learned from Shortcovers and Kobo: A Year in the Life of the What and How of Selling eBooks” is a video of a presentation given by Kobo’s Michael Tamblyn, VP Content, Sales at Kobo at the Calculated Risk conference. He offers 12 lessons Kobo learned over the last year, one per month, as it changed names from Shortcovers, experienced the beginning of the eBook boom, made some mistakes, and emerged a buzzy new company with a highly-anticipated, inexpensive eReader about to hit the market. If you’ve got 40 minutes, check it out.

[Source: Huffington Post]

Publish date: April 23, 2010 https://dev.adweek.com/digital/kobo-the-movie/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT