Kristen Lachtman, who took over the U.S. operations of Twitter’s Niche influencer network after her husband, Darren Lachtman, left the company last July, is bidding goodbye to the social network, as well.
According to the job posting, the head of creators and Niche will report directly to global vice president and head of content partnerships Kay Madati and “lead the global account teams in identifying, prioritizing and scoping client opportunities. The ideal person will have proven experience identifying and engaging creators, managing creator outreach programs and creating engaging, brand worthy content. We are looking for someone who lives, breathes and loves creator-led marketing strategy.”
Wagner reported that Kristen Lachtman will join Brat, a social video startup founded by Niche co-founders Rob Fishman and Darren Lachtman.