La Gazzetta dello Scores Hattrick Deal with 2010 World Cup Approaching

With 2010 World Cup FIFA South Africa set to kick off June 11, Italian sports publication La Gazzetta dello satisfied its fantasy-soccer itch by teaming up with online football-management game Hattrick.

Under terms of the Italy-specific partnership, the two sites will cross-promote to drive traffic to each other, staging competitions and other events. Hattrick boasts more than 82,000 users in Italy.

La Gazzetta dello head of department Sergio Abate said:

To us, Hattrick is an ideal partner to enlarge our gaming offer. We were looking for a partner to offer our users an online management game, in addition to our multisport fantasy-game offer. The game has a very strong and loyal fan base, and I’m impressed with the way the game has conquered Italy without any marketing efforts. We look forward to starting cross-promotion activities, and I’m sure this partnership will appeal to both the users of Hattrick and the members of our GazzaSpace.

Hattrick founder Johan Gustafson added:

We are obviously very happy to announce this partnership. For me, La Gazzetta dello has always been an icon. It is probably one of the most well-respected news sports media in the world. But beyond my admiration for the publication, our partnership is also an obvious match. Both Hattrick and La Gazzetta dello share a passion for football, we both have very active and lively communities, and we are brands that stay true to our values. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 24, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT