With 2010 World Cup FIFA South Africa set to kick off June 11, Italian sports publication La Gazzetta dello Sport.it satisfied its fantasy-soccer itch by teaming up with online football-management game Hattrick.
Under terms of the Italy-specific partnership, the two sites will cross-promote to drive traffic to each other, staging competitions and other events. Hattrick boasts more than 82,000 users in Italy.
La Gazzetta dello Sport.it head of department Sergio Abate said:
To us, Hattrick is an ideal partner to enlarge our gaming offer. We were looking for a partner to offer our users an online management game, in addition to our multisport fantasy-game offer. The game has a very strong and loyal fan base, and I’m impressed with the way the game has conquered Italy without any marketing efforts. We look forward to starting cross-promotion activities, and I’m sure this partnership will appeal to both the users of Hattrick and the members of our GazzaSpace.
Hattrick founder Johan Gustafson added:
We are obviously very happy to announce this partnership. For me, La Gazzetta dello Sport.it has always been an icon. It is probably one of the most well-respected news sports media in the world. But beyond my admiration for the publication, our partnership is also an obvious match. Both Hattrick and La Gazzetta dello Sport.it share a passion for football, we both have very active and lively communities, and we are brands that stay true to our values.