LA Scores Big Microsoft Con


Oh how we love geeks and their geek money!

Hugo Martin writes:

Mayor Antonio Villaraigosa is expected to announce Monday that the city will host Microsoft Corp.’s Worldwide Partner Conference 2011, a gathering of the company’s staffers and business partners July 10 to 14 next year.

The conference is expected to bring about 15,000 attendees, who would spend an estimated $45 million, officials say. It would be one of the biggest gatherings at the Los Angeles Convention Center.

The article also speculates that LA is in the running for Comic Con. We say it’s a red herring. Downtown San Diego was built on nerd sweat and they will do anything they can to keep their golden geeky goose. They will likely do far more to keep Comic Con in San Diego than LA or Vegas will do to move them.

What do you guys think? Discuss.



Publish date: May 10, 2010 https://dev.adweek.com/digital/la-scores-big-microsoft-con/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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