LA Times Links To Advertisers In Stories

Today the LA Times began placing e-commerce links inside articles and blogs. Editor Russ Stanton explains:

These post-publication links to sites such as Amazon and TicketNetwork will serve as both a reader service and a revenue opportunity for the company. During the testing phase, the links will be placed by an e-commerce producer based at the Chicago Tribune, where the program has been underway for about six months.

The links will be green so as to distinguish themselves from blue and gold editorial links. Links will not be placed in columns and news section stories.

The LAT has also made changes to their commenting policy. LA Observed has the full memo, as usual.



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