With a new director coming in (Jeffrey Deitch, of course), it was apparently time to re-do everything at Los Angeles’ Museum of Contemporary Art. Hence the launch of their new logo. Or rather, the launch of their old logo as their new one. The Museum has returned to the boxy, shape-based branding they had at their birth, by designer Ivan Chermayeff. Though they’ve told the LA Times‘ Christopher Knight that they plan on perhaps altering and updating the logo a bit, it’s what they’re rolling with for now. Here’s Knight’s description of the new/old look:
A sort of post-Bauhaus/neo-Minimalist affair, the logo features a blue square for M, a green circle for O, a small letter “c” and a red triangle for A. Red/green/blue are the primary colors of the light spectrum, rather than the pigment primaries of red/yellow/blue. In the 1980s, MOCA’s particular choice of primaries may have signaled a contemporary association with the age of light and space and video art rather than the older, Mondrian-and-Modernism-era colors.