Latina Lista Relaunches

Latina Lista transformed itself from a blog to an online niche news destination with its relaunch Wednesday, featuring more original stories, multimedia, links to breaking news at other news outlets and its own space for news videos, documentaries, films, entertainment series and Webisodes.

New sections include Hometown News, which showcases content-sharing partnerships with regional Hispanic English-language publications; Linking Latinas, a network of female writers from various South American countries reporting on the news in their countries; and blogBeat Partners, where bloggers writing about a particular topic of interest to Latina and Latino readers are highlighted.

The site was founded by syndicated journalist Marisa Trevino with a goal toward featuring stories about or of interest to Hispanic readers that are not found in mainstream media.

Trevino said:

The news industry is obsessed with hyperlocal content, yet when it comes to niche communities like Latinos, most fail to realize that national is local. Within the Latino community, there is a strong collective sense of pride and interest when it comes to knowing about our fellow Latinos that isn’t restricted by geographic boundaries.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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