Lena Dunham has joined forces with Hearst Magazines to monetize Lenny Letter, her weekly newsletter.
The partnership means ads are coming to newsletter, and Lenny Letter is coming to Hearst.
For Hearst, teaming up with Dunham was a no-brainer.
“Hearst has the most vibrant digital portfolio of young women’s and fashion brands, and Lenny’s unique perspective speaks directly to the spirit of our audience,” said Troy Young, president of Hearst Magazines Digital Media, in an announcement. “Adding Lenny into the mix strengthens our connection to the reader and creates new opportunities for marketers to reach a generation of young women who stand up for what they believe in.”