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5 Ways Quarantine Has Changed the Cannabis Industry Forever
The cannabis market has seen an unprecedented green rush, with record-breaking sales since lockdowns went into force in March. This growth may provide a few key predictions into what the future of retail weed might look like.
For instance, drive-thru, pickup and delivery might be here to stay, with online marketplace Jane Technologies reporting massive boosts for online orders and some companies switching exclusively to delivery. Massive year-over-year 4/20 sales increases from some retailers, especially in California, suggest that cannabis has become a cultural staple. Meanwhile, edibles and THC-infused beverages are seeing a great deal of growth as consumers seek out alternatives to smoking.
Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic
Covid-19 has prompted a mass contraction in ad spend. The resulting mass furloughs and layoffs have put independent ad-tech players at risk. The devastation in the media sector has led some to appeal for Google to push back its plans to kill the cookie, though it doesn’t seem likely. Adweek talked with ad-tech experts who made two predictions:
- Expect the crisis to prompt innovation among independent players.
- Legacy publishers are likely to continue to side with indie ad tech through initiatives like Prebid and launch their own offerings.
Pandora’s New Campaign Responds to a Surge in Smart Home Device Listening
Pandora is responding to an uptick in listeners who are using at-home devices by rolling out a new campaign, “Discover Your Great Indoors,” which invites listeners to transform rooms of their homes with audio experiences. Adweek talked with Pandora’s Lizzie Widhelm, who said she has been advising advertisers to develop creative that accounts for co-listening and other at-home behaviors.
More Creative Campaigns Aimed at Homebound Consumers:
- If You Won’t Ride Amtrak’s Trains, How About Drawing Them?
- McDonald’s Created a Live, Virtual Ramadan Hourglass to Show When It’s OK to Break Fast
- Marking the Unofficial Pastime of Quarantine, McDonald’s Made a Burger Jigsaw Puzzle
- This DTC Brand Uses Tiger King’s Escapism to Highlight Its Emergency Kits
ViacomCBS Sets Revised Upfront Plan, With Virtual Presentations Over 2 Days
We now have some clarity over how some of this year’s rescheduled upfront action will proceed. ViacomCBS is now hosting its upfront event over the course of two days, May 18 and 19. The first day of the ViacomCBS Upfont @Home presentation will focus on the company’s combined assets and solutions. During the event’s second day, ViacomCBS will unveil CBS’ fall programming lineup, and spotlight programming from CBS All Access, CBS Sports and CBS News.
Related: WarnerMedia Prepares For Joint, ‘Flexible’ Upfront Marketplace Alongside Xandr
WarnerMedia is taking a different route than ViacomCBS, as it will not host a virtual presentation. While WarnerMedia and Xandr are technically two separate companies, they’ll work together to handle all advertising business—both upfront and scatter.
Soda Brands Are Moving Into the Niche Energy Drink Category
As the energy drink market continues to grow—U.S. sales increased to $14.2 billion in 2019 from $10.1 billion in 2014, per Euromonitor—beverage giants Coca-Cola and PepsiCo are making moves into the category. These moves could transform the energy drinks sector from one that targets young men doing intense sports into something more broadly marketed to all.
More of Today’s Top News and Highlights
- 72andSunny New York Hires BBH’s Brett Edgar as President
- Carnival Plans August Return—4 Days After Congress Initiated Investigations Into the Company
- Facebook Purges QAnon Conspiracy Accounts Among Other Disinformation
- Sports Illustrated Wades Into TV and Film Production
- Pinterest Reports Strong Q1 Earnings Amid Covid-19 Pandemic
- I’m With the Brand LIVE: Mark Olivieri, OWYN Beverages
- Adweek Together: The Future of Influencer Marketing
Harry Potter and the Lockdown at Home: Spotify Brings the Wizarding World to Listeners
As part of a program called Harry Potter at Home, Daniel Radcliffe and other actors including Stephen Fry, Dakota Fanning, David Beckham, Noma Dumezweni and Eddie Redmayne will read chapters from Harry Potter and the Sorcerer’s Stone. Book chapters will be released weekly through the end of June via Spotify and the program’s site.
Celebrating Employee Successes in a Remote Work Environment
David Krupp, CEO, Americas, Billups
“We have adopted the mantra that ‘saves are wins’ during Covid-19, so we communicate and celebrate when we retain business, sharing what measures were taken, and providing guidance for others who are facing a similar challenge.”
Jillian Pap, Director of People Experience (PX), Goodway Group
“Once a month, we host a podcast with our president, Jay Friedman, and a co-host from a team who has done compelling, and innovative work. This is a chance for our teams to go into detail about not only what they accomplished but how. We celebrate the result as well as the thought process that brought us to the finish line.”
Genevieve Robles, Director, Talent Experience, Forsman & Bodenfors New York
“Share them! We send all agency emails to recognize wins and we announce them during our video calls. During smaller team meetings, we talk about our wins from the week – both personal and work-related.”
More of the Latest
- 8 Event Tactics Create & Cultivate Used to Produce Its First Digital Summit
- 6 Steps for Prepping Your Brand as the US Economy Slowly Reopens
- A 4-Step Roadmap to Help Brands Create a Marketing Plan for the ‘New Normal’
- How a Tequila Startup Found ‘Blessings in Disguise’ as Quarantine Derailed Its 2020 Plans
- From Awareness to Action, How Claudia Romo Edelman Is Helping to Change Hispanic Perceptions