Let’s Fish review

Let’s Fish is a Facebook game from Polish developer Ten Square Games. It’s been available since September of this year, and is presently showing up in the “Trending” section of Facebook’s App Center.

Let’s Fish is a fishing simulation with realistic, photographic visuals. Unfolding from a first-person perspective, players must catch as many fish as possible, upgrade their equipment and gradually become the best virtual fisherman in the global rankings.

Basic gameplay is very simple, and is explained in a step-by-step tutorial when the player first starts the game. Players must equip a rod, line, hook and bait, and this will determine the approximate maximum weight of fish they will be able to hook and bring ashore. Once they’re ready, clicking the “cast” button casts the line ready to catch a fish. Players must then wait a few seconds in order for a fish to bite, and then click on the “pull” button. At this point, a line tension meter appears on screen and the player must click and hold the “pull” button to reel in the fish to a marker without allowing the meter to reach either the top or the bottom. Pulling increases the tension but brings the fish closer; releasing may allow the fish to get further away, but reduces tension.

As the player catches fish, they earn money and experience points. Leveling up unlocks additional equipment which may be purchased in the shop (or, in a nice touch, directly from the level up screen) and consequently the ability to catch heavier fish. The player’s best ever weight is recorded, and they receive a congratulatory message every time they catch a fish that exceeds this.

Optional timed quests appear at the side of the screen and provide players with various challenges ranging from “catch [x] number of fish in [location]” to “catch a fish of [weight]” or catching specific breeds. These quests must be completed against a strict time limit, with the rewards only available to those who successfully complete them in time. Harder quests generally have longer time limits, but the timer does not start until the player specifically chooses to start tracking progress on the objective.

Social features include a worldwide leaderboard and regular tournaments, in which players are tasked with catching the best possible specific fish using set equipment. A “friends leaderboard” is also visible at the bottom of the screen at all times, tracking each player’s best catch and also allowing for the hiring of friends to man one’s nets. Nets may be cast if they are in the player’s possession, and are pulled in after 24 hours. The more friends a player has hired to man a net, the bigger the bonuses they will receive when they pull it in. Alongside all these features, players also have the opportunity to share every catch and special achievement on their Timeline if they desire.

Monetization stems from the game’s hard currency “Banknotes,” which are used to unlock content early or as an alternative means of purchasing equipment without earning soft currency first — it’s not possible to purchase soft currency directly. Banknotes are often offered as prizes for tournaments and special events and as a reward for logging in on seven consecutive days. There’s also a daily “lottery” that can be played once for free and then again in exchange for banknotes; rather than rewarding the player with prizes directly, it simply offers several discounts on items in the shop. There is no energy system throttling play, so players may enjoy the game for as long as they like in a single session.

Let’s Fish is likely to have a somewhat niche audience thanks to its subject matter and impressive amount of detail when it comes to the equipment available. Among fishing enthusiasts, however, it will likely keep players busy for a long time, as there is a huge amount of content on offer — a wide variety of different photo-realistic locations in which to fish, many different equipment items to acquire, lots of different fish to catch according to location, and regular special events.

For those who are not fishing fans, however, it may have trouble holding players’ interest, as the base gameplay doesn’t change all that much even as you progress through the levels and get better equipment — the numbers involved simply get bigger and the background changes.

Let’s Fish currently has 270,000 monthly active users, 110,000 weekly active users and 40,000 daily active users. Follow its progress with AppData, our traffic tracking service for social games and developers.


A decent Facebook-based fishing game, but one unlikely to change the mind of those with no interest in the subject matter!

Publish date: December 5, 2012 https://dev.adweek.com/digital/lets-fish-review/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT