Yesterday we asked the PR savvy readers of this blog to predict if David Letterman would use his classic Top 10 list to address the blackmail scandal he’s found himself in.
Two thirds of you said he would, though the Top 10 addressed the perils of monkey ownership. Letterman did use the monologue to address his situation, and teed himself up to be the butt of all adultery jokes forevermore.
He did drop a mention of his longtime PR firm in a joke about Mahmoud Ahmadinejad:
“They came up with proof that Mahmoud Ahmadinejad is Jewish. I wonder how much they wanted to keep that quiet? Adbemenejad won’t be talking about it. He’s referring all questions to Rubenstein Communications.”
He ended by reminding viewers that this is only phase one of the scandal. “Phase two, next week I go on Oprah and sob.”
Letterman also did a more serious deskside apology (above) which was perfect pitch.