Liberty Mutual Group Relaunches The Responsibility Project

The Responsibility Project just became a lot more responsible, as Liberty Mutual Group announced the relaunch of the interactive community, which debuted in April 2008, and the addition of several big-name content partnerships.

The initiative was created to feature personal acts of responsibility and daily examples of ordinary people making the decision to do considerate things for strangers, and it contains social-media initiatives including the ability to share discussions, commentary, polls, and other content via site-specific widgets.

New content partnerships announced by Liberty Mutual include Beliefnet, Black Enterprise, The Christian Science Monitor, Discovery Education, Fast Company, GOOD,, Scientific American, Slate, TED, and

Liberty Mutual Group senior vice president of communications Paul Alexander said:

The Responsibility Project has given us an outlet to expand our relationships with our customers while establishing a genuine dialogue about personal responsibility. Through these truly unique and customized enhancements to The Responsibility Project Web site, we hope to continue serving as a platform for sparking discussions about what it means to “do the right thing” both online and off. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 21, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT