LinkedIn introduced The Complete Guide to LinkedIn Marketing Solutions Partners this week with an eye toward matching up advertisers on the professional network with the appropriate LinkedIn Marketing Partners to help them achieve their goals.
Partner marketing lead Kaitlin Stich said in a blog post that one out of every five marketers on LinkedIn works with one of its partners.
She added that companies are added to the list of LinkedIn Marketing Partners based on their expertise, innovation and quality of service.
The new guide is broken out into the following categories:
- Technology partners
- Community management
- Ad technology
- Audience management
- Analytics and measurement
- Content partners
- Original thought leadership
- Turnkey content
Stich wrote, “Inside the guide, you’ll uncover information on the capabilities associated with each category, and what some of the prominent partners within each one can offer specifically. We also outline the distinct value for both brand marketers and agencies.”