LinkedIn Sponsored Content Campaigns Can Now Be Tracked via Google Campaign Manager

Brands will have access to attribution across all impressions and interactions, cross-device and cross-platform

LinkedIn's integration with Google Campaign Manager - Credit by LinkedIn
Headshot of David Cohen

LinkedIn Monday announced a further measurement integration with Google Campaign Manager (formerly DoubleClick Campaign Manager).

The professional network revealed an integration with Google Campaign Manager earlier this year for several ad formats, and it has now been extended to Sponsored Content.

Taylor Greason, who works on product management for LinkedIn, said in a blog post that advertisers will be able to see the performance of their ads in Google Campaign Manager alongside the rest of their paid ad spend, with details on Sponsored Content campaigns including video ads, carousel ads, Lead Gen Forms, text ads and Spotlight Dynamic Ads.

They will also have access to attribution for their LinkedIn ads across all impressions and interactions, cross-device and cross-platform.

Greason wrote that in order to take advantage of the integration, advertisers can create a Sponsored Content campaign as a draft, and then click the Manage Tracking bullseye icon to add Google tracking tags for impressions and clicks, as well as tags for carousel and video campaigns.

The process of adding tracking tags
LinkedIn

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 29, 2018 https://dev.adweek.com/digital/linkedin-sponsored-content-campaigns-can-now-be-tracked-via-google-campaign-manager/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT