New LinkedIn Top Attractors List: Google Is Most Desirable Workplace

Google, Salesforce, Facebook, Apple and Amazon are the companies where everyone wants to work, according to the new LinkedIn Top Attractors list.

Google, Salesforce, Facebook, Apple and Amazon are the companies where everyone wants to work, according to the new LinkedIn Top Attractors list.

Catherine Fisher, who works on public relations and communications for the professional network, said in a blog post that LinkedIn analyzed billions of actions taken by its more than 433 million users to compile the list, adding:

Across the board, the companies on the list want candidates to be passionate about their brand and mission. Airbnb wants team players who use its service. If you’ve never stayed at an Airbnb, make sure you do so prior to applying. Before you interview at Netflix, binge-watch season two of Bloodline. To learn more about their cultures and what’s important to these companies, follow them on LinkedIn.

Time and time again, these companies told us they aren’t looking for candidates who fit a certain mold because they value employees with diverse skill sets and personalities. “We don’t hire for ‘culture fit,’ we hire for ‘culture add,’” said Pandora. “We want our employees to bring their own unique, individual perspective to Pandora, rather than have them blend in with the pack.” A good way to showcase your personality is by publishing on LinkedIn and sharing your point of view on industry trends and news in today’s professional world. Also, make sure your LinkedIn profile reflects your personality, aspirations and skills; starting with a good photo, which is like a virtual handshake.

While it may seem obvious, many candidates aren’t thinking ahead. The companies on the list reinforced the importance of being prepared and doing your homework. Make sure you know your professional narrative cold. Salesforce told us that the best candidates “enthusiastically express what makes [them] tick… and align [that] with the company’s mission.” An easy way to get in right mindset is to read up on the company, see what LinkedIn Influencers in the industry are talking about and read what employees are sharing and posting.

Fisher also explained why LinkedIn is excluding itself from the LinkedIn Top Attractors list, as well as how it plans to handle potential parent company Microsoft:

While we are thrilled that many people want to work with us at LinkedIn, we have removed ourselves from consideration for the LinkedIn Top Attractors list as we do with all other lists in the editorial franchise. The list still features Microsoft and was finalized prior to the June 13 announcement that Microsoft intends to acquire LinkedIn. We will re-evaluate Microsoft’s inclusion in the future.

Readers: What are your initial thoughts on the LinkedIn Top Attractors list? David Cohen is editor of Adweek's Social Pro Daily.