LinkedIn Finally Hops Aboard the Trending Train With Trending Storylines

Trending Storylines began rolling out Wednesday to English-language users in the U.S.

Headshot of David Cohen

LinkedIn joined Facebook and Twitter on the trending bandwagon, introducing its Trending Storylines on mobile and desktop Wednesday.

Trending Storylines began rolling out Wednesday to English-language users in the U.S., with other countries to be added soon. The feature is located under the Trending tab in LinkedIn’s mobile applications, or on the top-right-hand side of the homepage for desktop users.

LinkedInTrendingStorylines from SocialTimes on Vimeo.

The professional network said in a blog post that since redesigning its Feed in January, it has seen a year-over-year jump of more than 40 percent in weekly engaged Feed sessions, and some of its top publishers have seen their referral traffic double or triple.

LinkedIn added:

Trending Storylines is curated for you by LinkedIn, using a combination of algorithms and our editorial team. In the future, you can also start following people and topics that you discover within Storylines and, as you do so, your LinkedIn Feed will increasingly reflect your professional interests. For example, if you work in machine learning, you will be able to follow this topic and discover new ideas and timely developments in this field.

The professional network also outlined the following tasks that can be accomplished within Trending Storylines:

  • See what stories are developing: Each story is based on what’s trending and personalized to you based on what we know about you, such as the industry you’re in.
  • Go deep to learn more: You can discover, learn and explore more about the story being discussed within each storyline.
  • Get diverse perspectives on every story: Each story includes multiple perspectives—ranging from news publishers and influencers to people in your network—so that you can easily weigh up diverse opinions. For example, if you work in healthcare, you may see a perspective shared by a renowned healthcare expert, an article published by a top medical magazine and a post shared by someone you follow or are connected to.
  • Use hashtags to easily join the conversation: Each story will have a unique hashtag associated with it, making it easy for you to join the conversation and add your own take on the issue. As the conversations evolve, we will continue to ensure that you’re seeing the latest perspectives. David Cohen is editor of Adweek's Social Pro Daily.