LivingSocial Slows Down on This Week’s List of Fast-Gaining Facebook Apps By MAU

As we note on the Inside Social Games version of this weekly list of fastest-growing Facebook apps by monthly active users, the past week saw a general slowdown in growth across most apps. However, the decline was less severe for most non-game apps.

LivingSocial, the non-game leader from last Monday’s list, is seemingly showing the sharpest deceleration, dropping from 2.8 million new MAU to 619,773. But its growth was a temporary phenomenon that seemed driven by the company’s recent venture capital raises, and it now has a respectable 5.3 million MAU total (although that’s half what it once was).

Here’s our AppData top 20 list:

Top Gainers This Week
Name MAU Gain Gain, %
1. Treasure Isle 25,608,814 +3,811,925 +17.49
2. Static FBML 57,696,188 +1,944,281 +3.49
3. Hotel City 13,201,385 +1,542,779 +13.23
4. Family Feud 3,652,686 +749,842 +25.83
5. LivingSocial 5,353,445 +619,773 +13.09
6. Facebook for iPhone 33,575,510 +569,398 +1.73
7. Mall World 1,999,058 +564,252 +39.33
8. Family Tree 6,024,447 +460,351 +8.27
9. Tiki Resort 6,246,592 +403,685 +6.91
10. Causes 25,741,614 +372,526 +1.47
11. Kingdoms of Camelot 2,451,248 +364,423 +17.46
12. iKarma 1,464,127 +335,004 +29.67
13. Yearbook 3,310,652 +273,012 +8.99
14. Zoo Paradise 4,738,486 +258,281 +5.76
15. Battle Punks 561,586 +252,674 +81.79
16. Facebook for BlackBerry® smartphones 16,814,778 +242,549 +1.46
17. Bola 1,719,409 +200,109 +13.17
18. Fish Friends 1,152,393 +144,074 +14.29
19. Big City Life 367,489 +141,816 +62.84
20. 天書奇談 2.0 617,958 +138,495 +28.89

As usual, a mix of games holds many of the top spots. Treasure Isle and Hotel City, while both still achieving impressive gains, fell to about half the growth level of the previous week. It’s likely that Isle is nearing its limits, as it is currently the seventh-largest app on the platform by MAU.

Skipping over several more games, we find Family Tree, which has passed six million MAU again with the new features it added in February. Family Tree is still a long way from catching rival FamilyLink.com, but the latter app isn’t growing.

Causes put on about a quarter as many new users as the previous week, but it will have trouble gaining significantly. Still, Causes has successfully pulled out of a small slump and remains one of the largest apps on Facebook, while most other apps of its vintage have faded.

Down at number 12, iKarma is still gaining. This all-in-one horoscope app is the only one of its kind that has kept going this week, suggesting that it may eventually catch up to more established horoscope apps.



Publish date: May 3, 2010 https://dev.adweek.com/digital/livingsocial-slows-down-on-this-weeks-list-of-fast-gaining-facebook-apps-by-mau/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}