Ocean Lakes latest promotion is an example of a good way to leverage a brand’s Facebook Fan Page fans: with a weekend apreciation event. Of course, it helps that Ocean Lakes is one of the largest East Coast family campgrounds, so they have the venue down, though the sentiment is brilliant.
What better way to increase your brand value with Facebook Fan Page fans than by throwing them an “appreciation” event that leverages your assests. That’s what Ocean Lakes, a family campground in Myrtle Beach, S.C., is doing, just in time for spring break. The campground is thanking their fans by holding a weekend long event that starts this Friday, Apr 16th, and runs through Sunday.
The event is also a celebration of the campground’s first anniversary of creating their Facebook Fan Page, which now has over 13,000 fans. Ocean Lakes’ PR person, Barb Krumm, points out that “[c]ampers are very social people,” and they love to form new friendships. As she further points out, that’s rather fitting for camping event based around social media. The event will be live-streamed on video, and pictures and polls will be posted as well. Non-attendee fans will still be included in prize drawings, and can vote on videos and photos of the event.
Have you used Facebook to promote your business in similar way? Let us know in the comments.