Instagram Engagement Up Slightly in October (Report)

Engagement with posts on Instagram fell nearly 23 percent in October compared with September, according to Locowise.

Engagement with posts on Instagram fell nearly 23 percent in October compared with September, according to Locowise.

The analytics and reporting firm studied 2,500 profiles in October, also finding that:

  • Organic growth of 0.26 percent was up 4 percent from September.
  • However, from April through October, organic growth has plunged 86.67 percent.
  • Post engagement was 1.36 percent of the total audience, down 22.73 percent from September.
  • The total engagement decline from April through October was 51.43 percent.
  • Profiles averaged 2.69 posts per day.
  • Profiles with more than 1 million followers, however, averaged 8.58 daily posts and engagement of 1.47 percent of the total audience, or 8.09 percent higher than the overall average.

Locowise said in a blog post announcing its findings:

The low organic growth seems here to stay. The good old days (actually the days from earlier this year) when you could grow your profile organically by 2 percent per month are gone.

Thinking more long-term, the question is: How long will this slight boost in engagement last? If all brands start posting more often, engagement is bound to go down even further.

Readers: Did any of Locowise’s findings for October surprise you?

LocowiseInstagramOctober2015PostingFrequency LocowiseInstagramOctober2015ImagesLikes David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 9, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT