London’s Royal Opera House Readies Opera via Tweet

Tweet me an opera? That’s what the Royal Opera House in London is saying, as it is encouraging Twitter users to write the story line for a “people’s opera,” one tweet (or 140 characters) at a time, reports.

The opera was kick-started by the beginning of the story on the Royal Opera House Blog. Twitter users can contribute by using the hashtag #youropera, according to

At press time, 32 Tweets were posted to the Twitter Opera feed, reported.

Alison Duthie, head of the Royal Opera House’s ROH2 program, told

It’s the people’s opera and the perfect way for everyone to become involved with the inventiveness of opera as the ultimate art of storytelling. David Cohen is editor of Adweek's Social Pro Daily.