Longtime WLIW/Channel VP Laura Savini Stepping Down to Create Own Company

Viewers of Channel 21/WLIW are well aware of personality Laura Savini. She’s been with public television station for more than 20 years. Savini, though, is giving up her role as VP of Marketing and Communications. She was elevated to that position in 1996.

Savini, who is launching her own company Untamed Hair Productions and Consulting, will remain as WLIW host.

“I have grown up at, with and on WLIW21 as part of the team that took the station from a small local outlet to a national player,” reflected Savini. “As an on-air host, I took our viewers around the world and they, in return, warmly welcomed me into their homes and have enjoyed my personal approach to fundraising. WLIW and its viewers have played tremendous roles in my life. Now, I will expand my experiences and build my own company, Untamed Hair Productions. Audiences should stay tuned to see where I turn up next!”

As VP, Savini along with former station president and general manager Terrel Cass lifted WLIW into an innovative producer for PBS and an independent distributor of programming. Helping establish a national reputation for Channel 21 with an emphasis on specials that have been instrumental in raising substantial funds for public television stations.

“Laura has put her heart and soul into WLIW21 and has a solid record of achievement, from progressive fundraising and promotion to revenue-generating production deals. Bringing creativity and enthusiasm to her many projects, she developed an on-air personality that viewers relate and respond to,” said Neal Shapiro, president and chief executive officer of WNET. “We wish her great success and are glad this isn’t farewell.”

Savini earned a New York Emmy Award as executive producer of the 2010 special Music of Ireland–Welcome Home.

No replacement has been named.

Photo credit: WNET

Publish date: April 29, 2011 https://dev.adweek.com/digital/longtime-wliwchannel-vp-laura-savini-stepping-down-to-create-own-company/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT