Chief marketing officer Don Skeoch said, “Collectively, we are on our couches, at our kitchen tables, peering out our windows and dreaming for the day we are on the other side of this pandemic. Whether a form of escapism or driving inspiration for a future trip, wanderlust is at an all-time high, and we want to bring a taste of Los Angeles to these dreamers, while also providing the opportunity to learn something new. So many of our museums, fitness studios and chefs are developing incredible virtual content, and we want to shine a light on their great work while also celebrating something so special in L.A.: Magic Hour.”
Magic Hour refers to the city’s sunset, which is livestreamed from Hotel Erwin in Venice Beach at 6:30 p.m. PT nightly.
Followers of Los Angeles Tourism’s social channels can accompany the nightly sunset with cocktails and other recipes from the city’s restaurants or curated playlists bringing them the sounds of Los Angeles.
Magician and comedian Justin Willman, creator and star of Magic for Humans on Netflix, will share magic lessons April 27, followed two nights later by an interactive coloring session on how to illustrate the light of Los Angeles, by artist George Townley.